Help & Advice
Increasing prices and keeping your costs down
Something we all dread is having to increase our prices isn’t it. Unfortunately, it is something that we are all more than likely having to do now due to the “cost of living crisis” and our ever-increasing overheads. In this blog I am going to be sharing my top tips to keeping our treatment costs down by utilising Cuccio’s fantastic offers and products.
Cuccio pricing is always extremely competitive, but on top of that they have regularly run incredible additional promotions on different products/systems throughout the month. By taking advantage of these will help keep our service costs down and coupled with their VIP loyalty programme, you will earn 10p for every £1 spent as a discount off future purchases.
If we are paying less for our products then we will be making more money on our treatments. This is great for helping delay the increase in your prices, or you could run a special offer on the service which will brings more clients to you who could become regulars!
Bulk buying during these promotions is great for keeping our service costs lower for a longer period, plus, there is now the option of using “Klarna” to pay for your Cuccio order. You can bulk buy without having to outlay the total cost before you have had time to benefit from bulk buying your products!
Our core products are available in larger sizes, so by buying these you will be bringing the cost per use down which overall will keep your service cost down. If builder gel is your most popular method of nail enhancements now, then we have just released a refill bottle for the clear brush on builder, this is an incredible chance to utilize the larger size bottle to keep your treatment costs down and make more from your services.
The dreaded price increases! It is not something we as technicians take lightly, our clients often become our friends and it does make it that little harder to let them know that we are upping our prices. However, in the current economic climate everything is increasing from our food shops, to our utility bills so we can’t forget about ourselves in all of this. We have things to take into consideration when pricing our treatments such as electricity for our lamps, gas for heating, our hot water for manicures and pedicures.
When increasing your prices, it is important to know that not everyone will be happy about it, however the increase in living costs is not something we can control. Unfortunately, we must fall in line with the increase, we can’t leave ourselves short because we don’t want to lose a client here and there. By increasing our prices and utilizing fantastic offers we will be covering our overheads and still making a good profit.
Notifying of price increases – Whether you are informing customers via social platforms, in person or by email, its best give plenty of notice, keep the messaging short, simple and to the point, not forgetting to thank your customers for their loyalty.
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Rhi x
