So many systems, so little time

Cuccio – So many systems, so little time . . . . . … well that’s just a crazy thing to say!

I am sure you all sit there racking your brains as to how you can increase the footfall through your salon doors?  I know what you are thinking, there go Cuccio again – “stock more retail products, make the salon look nice and welcoming blah, blah!”  No, what I am talking about here are the systems you have available in your salon for your customers – do you meet their specific needs, do they have a choice of the system they can put on their nails?

I hear it all the time, ‘we are a Gel salon, we are an Acrylic salon, we only do Fibreglass’ and to be perfectly honest with you, I find myself asking why, why, why would you do that??

Surely in this day and age you are (and yes, I appreciate those of you who are switched on, don’t have this issue) not so narrow minded as to only perform one artificial system in your salon?

It’s not just about the colour, it’s about the right structure too – the right foundations if you will.  You need to have all bases covered – you should be offering Hard Gels, Soft Gels, Acrylics, Dipping Powders, Dip Gels, Fibreglass, Veneer, Manicure, Pedicure, Nail Art.  Think about it, it would be like going into a restaurant and only being offered Steak, imagine that – what about the vegetarians??? (sorry!)

You get my point surely – don’t limit yourselves to the basics, branch out, expand your mind and be prepared to pander to the needs of your customers, where would you be without them? 

Just imagine how many more customers you could attract if you offered just one more service; for instance, those that do want Gel Nails and not Acrylic, those that do want Fibreglass (yes, I know Fibreglass, I said it again) – more money in your pocket, less in those of your competitors.  Don’t go around thinking you can’t afford to get your staff trained in other systems; there are plenty of training courses available out there, some companies even offer conversion courses at reduced rates for this purpose – you must shop around or these days check out online courses too!

You don’t want to be missing out on new trends either, don’t be afraid to try something new – call and ask suppliers for samples, if they want your business, they will send them to you!

Imagine if all those years ago, Cuccio had only stocked the Fibreglass system, we wouldn’t be here today relaying our pearls of wisdom to you now, would we?

Food for thought, until next time . . … remember Love Nails, Love Cuccio!