To retail or not to Retail, that is the question!?!

Well why wouldn’t you? The beauty councils report shows consumer spending in our industry generated an overall spend of £27.2 billion (yes, BILLION) in 2019 – it’s a no brainer, you should be retailing.

Why?

Build profits for the business!
Build a trusted client base, not just for treatments!
Great marketing opportunities

How?

Product Knowledge – Belief, understanding and confidence in any product enables you to recommend products to your clients easily.

Merchandise/Marketing – creating a small, clean retail area within your salon will encourage staff and clients alike to see all the available products within the range that are suitable for home use.

Consultation – Not just a legal requirement, but an opportunity to find out more about your clients so that you can offer them the correct products and services.

Treatment – During this valuable time with the client, allow them 90% of the time to talk about what they want to and as the treatment is ending, give a brief overview of the products you used and the benefits of using them at home.

Aftercare/Homecare – Explain the aftercare advice, discuss the leaflet.

Incentives – Opportunities for your staff to earn a little extra for their efforts in achieving a certain value of sales which you set for them.

Events – Holding regular events for special dates throughout the year, put on mini treatments, create goody bags for clients to take away.

Website – utilise the brands images to promote products on your website.

Social Media – Post regularly and keep the information relevant/fun/interesting, post client treatment images (with their permission of course!)

Join a brand Ambassador/Influencer Programme – Most companies have this opportunity. You should get to test/trial new products, be sent freebies in exchange for online content, plus most will also offer discounts on products and further discounts for customer recommendations.